Description
Students will study the eight-step planning cycle that helps ensure the development of a winning Social Media Marketing Plan. This model incorporates the conceptual foundation and practical techniques necessary for creating an effective SMM plan. Students also will learn to develop digital media content to communicate ideas clearly, concisely, and effectively. Developing digital media content involves purposeful design by incorporating text, graphics, audio, and video into a cohesive message and/or story. Students will gain hands-on experience working with a variety of digital media/multimedia tools.